It is no understatement, that Huda Beauty has been one of the most up in coming beauty brands of 2017. Huda Kattan, one of the most well-known bloggers and influencers in the beauty community has taken over first the middle-east later the whole world with her reviews, tips and tricks on her viral social media platforms. Hence, it is no surprise that Huda’s brand; founded 5 years ago, has enjoyed great global success. While, initially the brand was known for their false lashes in gorgeous packaging, over the years they have continuously produced cult favourite products such as their liquid lipsticks, eyeshadows palettes and now their foundations. Huda’s career isn’t only a great inspiration for aspiring female entrepreneurs, bur her products without exception have always appealed to me. This Christmas I finally got my hands on one of the four ‘Obsessions’ palettes, which is my first (spoiler alert: not my last) Huda Beauty product.
Huda Beauty’s first two palettes, the Rose Gold and the Desert Dusk palettes have been best sellers and fan favourites for quite a while now, but their hefty price tag ($65) has stopped myself and many others from taking the plunge into Huda eyeshadows. $65 pushes the high-end price ceiling compared to other similar brands such as Urban Decay or Kat von D, and is closer luxury brands like Tom Ford and Charlotte Tilbury. However, every businessman and in this case businesswoman, like Huda herself, knows that a great way to attract new customers and induce new purchases is through sampling. Since many were reluctant to purchase Huda’s bigger palettes, the company introduced 4 mini, 9 pan eyeshadow palettes at a very friendly price of $27. These palettes are absolutely tiny, you can fit them in the palm of your hand but each pan contains the same amount (1.1g) of product as her larger palettes. By customers trying and falling in love with her eyeshadow formula, they will be more willing to invest in one of Huda’s bigger palettes. Very smart!
These palettes are PERFECT for travelling or keeping in your makeup bag due to their size, sturdiness and the nice quality mirror that is included in the product. Warm Obsessions was the palette that stole my heart with it’s fiery, orangey colours but the Smokey, Electric and Mauve palettes that have cool, colourful and burgundy tones respectively, are also great choices. The Warm Obsessions palette contains 8 mattes and one metallic foiled shade, but this ratio varies across the different palettes. Within the matte shades you will find every warm toned brown shade from light to dark, and from coral to burgundy. The vanilla shade is essential for setting your eye primer and is a great addition to this palette, as you won’t need to reach after any other product to complete your eye look. The foiled shadow is a beautiful bronzy gold that is intensely pigmented and absolutely stunning o the lid. It is extremely soft, feels almost wet so be careful not to dig in too hard.
The matte shades were without exception easy to blend and evenly pigmented. I experienced no fall out when using the palette, of course only if I don’t forget to tap the excess product of my brush before application. The shadows are pressed quite hard as there is barely any fall out in the pans however my brushes were sufficiently coated with product even after one tap. I love that!
The only critique I would give this palette is the overwhelming number of mattes compared to shimmers. This limits the number of looks you can create greatly which is a shame. Instead of the coral shade; which stands out a little from the rest of the colours, I would’ve definitely included another foiled shade. Other than this, this palette fulfilled all my expectations and has opened the world of Huda Beauty shadows for me. I am keen on purchasing more of these mini palettes and even the large ones in the future.
Within Europe, you can order Huda Beauty products easily, without tax and often free shipping from Cult Beauty.
Order your palette here: : https://www.cultbeauty.co.uk/huda-beauty-warm-brown-obsessions-palette.html
Until next time,